台灣茶葉的競爭力

是不是很少在國際上看到台灣所生產的茶葉?

台灣茶葉主要都是由小農生產,生產規模較小,加上面臨製茶、採茶人力缺乏,以及工資、土地與原物料價格上漲,因此茶葉生產成本高昂,如果加上運輸成本的話,東南亞國家生產成本相對低廉,以類似的茶類來說,台灣所出口的茶葉價格已經是較缺少競爭力[1-3]。

另一方面,台灣的農藥管理與日本或歐美等國家有一定的差異,當台灣茶葉出口到這些國家的時候,往往是農藥殘留檢驗與當地規定不符合,因此無法達到檢驗標準而失去進入當地市場的機會。同時,因為小農眾多,進入國際市場時,台灣茶葉的推廣力量也相對分散許多,造成海外茶商可能不了解台灣茶葉的種類,而台灣茶商也不了解海外茶商的需求[2-4]。

整體來說,台灣茶葉在國際市場上缺乏競爭力,一部分是因為價格因素,另一部分則是農藥管理的問題,最後則是缺少交易模式與全球化的思維,使得台灣茶葉雖然品質優良、種類獨特,但在國際市場上的能見度卻遠遠不及於本身良好的品質。

-Research team @ 茶水部 LittoTea, 澄萃茶藝.

 

The competitiveness of Taiwanese tea

Taiwanese tea is mainly produced by small farmers with the smaller production scale. In addition, there is a shortage of human resource for tea production and plucking. The price of wage, land and raw materials rise as well. Therefore, the cost of tea production is high indeed. By including the transportation cost, the export price of Taiwanese tea is less competitive compared to similar kind of tea produced in Southeast Asian countries where the cost of production is relatively low[1-3].

On the other hand, the management of pesticides in Taiwan is quite different from Japan, European or American countries. Therefore, when Taiwan exports tea to these countries, the pesticide residue test may not meet the regulation on the ground, which becomes a barrier to the market overseas. Furthermore, numerous small farmers scatter the promotion for Taiwanese tea when entering the international market, which makes foreign tea firms unfamiliar with Taiwanese tea, and then small farmers would not know the overseas needs[2-4].

Generally, Taiwanese tea is less competitive in the international market. One is the price, another is the issues of pesticides management, and the other is the lack of trading patterns and global thinking, which weakens the competitiveness in spite of the great quality of Taiwanese tea.

 

-Research team @ 茶水部 LittoTea, 澄萃茶藝.

 

Reference

[1]http://taiwanthinktank.org/chinese/page/7/32/91/668

[2]http://www.fans-tea.com/cygd_35.htm

[3]http://www.epochtimes.com/b5/7/10/12/n1865450.htm

[4]http://www.7headlines.com/article/show/557043417

Lynn Chiang

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