創業其實一開始的初衷很簡單, 希望能用盡一己之力, 讓台灣的人與土地都更美好.
我個人的力量雖然很小, 但如果不試試看, 那連一點貢獻都談不上.
在這條道路上, 過去所學全部歸零, 從頭開始.
對產地的認識, 耕作的知識, 製茶的技術, 品牌規劃, 公司營運, 一步步學習與求教.
放棄穩定的舒適圈, 離開熟悉的科技業, 面對未知的每一秒, 不安的滋味不時侵蝕我的快樂.
然而, 越是艱難, 越是遇到更多願意伸出援手的朋友, 慢慢把所有的未知轉換成知識與能量.
漸漸對整個產業, 商業模式, 終於慢慢的有點概念.
眼前依舊還有無限的挑戰, 但也學習著處之泰然, 平靜思緒來規劃工作的每一步.
創業最令人欣慰的, 就是結交很多成功的企業家, 或者正在邁向成功的創業家. 更面對面跟守護土地的農友們變成好朋友. 我們都在這塊土地上, 默默地為這社會, 為這世界耕耘, 貢獻心力.
報章雜誌也許看不到我們的努力, 但有一天, 我們會讓國際看得到！
茶水部 LittoTea, 加油！
Entrepreneurship Story of LittoTea
People keeps asking me why I started a tea company. The reason is simple. I just want to make the people and environment in Taiwan better. My influence is extremely small in my country. However, if I don’t start, I’ll never have any contribution. This simple reason made me become an entrepreneur.
I decided to do something for the people and environment. Leaving my engineering specialities behind, I started to learn about tea, from natural farming plantation, tea processing, branding strategy to company administration, etc, by non-stop consulting experts and Google. It is very challenging to keep positive at all time, especially facing so much uncertainty. I’m still learning how to overcome the up-and-down of my mood. However, I’m lucky to get help from lots of outstanding friends to convert the unknowns to my new knowledge. A rough business plan becomes more and more clear. Even though the challenges are still in the way to my success, I don’t believe they will knock me down.
The best part as an entrepreneur is to extend the network in various fields of professionals and most unsophisticated farmers. We are working hard to make our hometown better!
Today, we are nobody. But, one day, we will make a big positive influence in the world.
茶水部 LittoTea, go go go!